Website Tracking Setup

This guide matches ABM Sources → Website Visitor Tracking Setup.

Install

  1. Go to ABM in Laserreach.
  2. Open Sources, then click Add Source.
  3. Set Source Type to Website Visitor Tracking.
  4. Copy the tracking snippet and place it in your site's <head>.
  5. Keep your tenant ID in the snippet as the tid query parameter.
  6. Choose whether to keep the consent banner enabled.
  7. Set a source name and click Create Source.
  8. If your site is an SPA, send route/state events to POST /api/visitor-tracking/track.

Step 1: Open Sources

ABM page with Sources tab highlighted

Step 2: Website Visitor Tracking Setup

Website Visitor Tracking Setup modal with tracking code
https://api.laserreach.com/api/visitor-tracking/pixel.gif
  ?tid=<tenant_id>
  &url=<encoded_url>
  &title=<encoded_title>
  &ref=<encoded_referrer>
  &consent=<0_or_1>
  &gpc=<0_or_1>
  &utm_source=<utm_source>
  &utm_medium=<utm_medium>
  &utm_campaign=<utm_campaign>

Signal Creation Rules

  • 2+ pages in one session.
  • High-intent page view (pricing/demo/contact).
  • 60+ seconds on site.

Modal-Listed Tracking Scope

  • Company identification from IP.
  • Page views, navigation, and UTM parameters.
  • Form submissions via the form-listener script.

Privacy/legal compliance is your responsibility. Respect consent requirements and jurisdictional rules.