ABM
Account Orchestration
Coordinated, cross-functional execution across channels for target accounts.
Read definitionGlossary
ABM, GTM, RevOps, and Revenue Intelligence Glossary
Term-by-term pages designed to help teams use consistent definitions across strategy, operations, and execution, with external references and practical context.
Showing 35 terms.
ABM
Account Penetration
How deeply your team is connected across stakeholders in a target account.
Read definitionABM
Account Scoring
A method for ranking accounts by fit and momentum.
Read definitionABM
Account Tiering
Grouping accounts by strategic importance and expected effort.
Read definitionABM
Account-Based Marketing (ABM)
A GTM strategy that focuses resources on specific high-value accounts.
Read definitionLaserreach
Agent Run
A single execution instance of an operator workflow.
Read definitionRevOps
Attribution
The method used to assign pipeline or revenue credit to activities.
Read definitionABM
Buying Committee
The group of stakeholders involved in evaluating and approving a purchase.
Read definitionRevenue
Closed Won
An opportunity state indicating a deal was successfully sold.
Read definitionRevenue Intelligence
Conversation Intelligence
Analysis of meeting and call interactions to find patterns and risk.
Read definitionRevenue
Conversion Rate
The percentage of records that move from one stage to the next.
Read definitionData
Data Deanonymization
Mapping anonymous activity back to likely accounts.
Read definitionGTM
Demand Generation
Programs that create and capture buying interest.
Read definitionData
Enrichment
Adding missing company/person attributes to improve execution quality.
Read definitionData
First-Party Data
Data collected directly by your company from your own channels.
Read definitionGTM
Go-To-Market (GTM)
The strategy and system a company uses to reach, win, and grow customers.
Read definitionABM
Ideal Customer Profile (ICP)
A definition of the companies that are the best fit for your solution.
Read definitionABM
Intent Signal
Behavioral evidence that suggests potential buying interest.
Read definitionGTM
Lead-to-Account Matching
Mapping people-level records to company-level accounts.
Read definitionLaserreach
Meeting Dossier
A pre-meeting briefing package created from account context and activity.
Read definitionExecution
Outreach Sequence
A planned set of timed outreach steps across channels.
Read definitionGTM
Pipeline Coverage
How much open pipeline exists relative to future revenue targets.
Read definitionRevenue Intelligence
Pipeline Intelligence
Insights about opportunity quality, risk, and progression.
Read definitionGTM
Pipeline Velocity
The speed at which opportunities move through stages to close.
Read definitionExecution
Playbook
A repeatable workflow template for a defined GTM situation.
Read definitionRevenue Intelligence
Revenue Intelligence
Using unified GTM data to improve revenue decisions and execution quality.
Read definitionRevOps
Revenue Operations (RevOps)
The function that aligns systems, process, and data across GTM teams.
Read definitionExecution
Runbook
Operational instructions for running and handling workflow states.
Read definitionABM
Sales Qualified Account (SQA)
An account-level qualification state used in ABM motions.
Read definitionGTM
Sales Qualified Lead (SQL)
A lead considered ready for direct sales engagement.
Read definitionRevOps
Service Level Agreement (SLA)
An agreement that defines handoff expectations between teams.
Read definitionABM
Target Account List (TAL)
The prioritized list of accounts your team will pursue.
Read definitionData
Third-Party Data
External data sourced from partners or providers.
Read definitionLaserreach
Trace
A detailed log of decisions, actions, and outputs during execution.
Read definitionLaserreach
Workspace Memory
Persisted context that carries forward between account workflows.
Read definitionAlso see structured vendor comparisons in /compare.